F-150® Pickup 2024
As Shown $82,995*
2024 Ford F-150® Platinum shown in Rapid Red.
Pro-Access Tailgate
Smartly engineered tailgate design puts you up close to the bed so retrieving items is a little easier. Even when hooked to a trailer, the driver-side approach swing-out door allows you to easily gain access.*
Pre-production computer-generated model shown. Available starting spring 2024.
Pro Power Onboard
Perfect for on the job or tailgating. Equipped with multiple outlets, you’ll always have electrical power on hand to run a TIG welder, air compressor — or TV.*
*See Owner’s Manual for important operating instructions.
Towing Technology
Smart technology that helps make doing things go smooth. Now hitch up, back up and tow with confidence.
Head-Up Display
Real-time driving information projected onto the windshield. So your eyes don't leave the road.*
*Don’t Drive while Distracted. See Owner’s Manual for details and system limitations.
Hands-Free Highway Driving
Experience the freedom of being able to let go with Ford BlueCruise Hands-Free Highway Driving.
BlueCruise requires a Connected Service plan that provides regular map updates, FordPass® App, and modem activation. Ford BlueCruise-equipped vehicles come with either a 90-day trial or a 3-year BlueCruise Connected Service plan, after which purchase is required. See your dealer to confirm BlueCruise Connected Service plan options for your vehicle. Owners, see the Connected Services section of your Ford Account for your BlueCruise Connected Service plan status. Driver-assist features are supplemental and do not replace the driver’s attention, judgment and need to control the vehicle. Ford BlueCruise is a hands-free highway driving feature. Only remove hands from the steering wheel when in a Hands-Free Blue Zone. Always watch the road and be prepared to resume control of the vehicle. It does not replace safe driving. See Owner’s Manual for details and limitations.
